Wirex Chooses Italy as its European Crypto Hub
Wirex, a leading player in the Web3 space and an award-winning financial application, has officially designated Italy as its strategic center for cryptocurrency operations within the European Economic Area (EEA). This significant decision underscores the company’s commitment to expanding its presence and providing regulated, innovative crypto services throughout Europe.
Strategic Move Amid MiCA Regulation
Wirex’s choice to anchor its European crypto endeavors in Italy coincides with the upcoming implementation of the Markets in Crypto-Assets (MiCA) regulation. With a user base exceeding 6 million worldwide and a decade of successful operations, Wirex remains a pioneer in merging traditional finance with digital assets. The company’s headquarters are located in London, and it holds various licenses across the UK, EEA, Asia-Pacific, and other regions, positioning itself as a reliable and compliant service provider in some of the most tightly regulated financial markets.
Registration and Future Plans in Italy
Already listed as a Virtual Asset Service Provider (VASP) in Italy’s Organismo Agenti e Mediatori (OAM) with Registration No. PSV108, Wirex is currently pursuing a MiCA license. The firm aims to leverage its Italian operations to strengthen relationships with regulators, foster local partnerships, enhance trust with clients, and continue offering an array of crypto products and services while expanding its reach across Europe.
New Leadership Appointments to Drive Growth
In line with its strategic plan, Wirex has announced the appointment of two key executives in Italy: Alessandro Bruno-Bossio, who will serve as the Regional Managing Director for Italy and Chief Customer Strategy & Retention Officer, brings a wealth of experience in scaling fintech and payment operations from previous roles at Paysafe, Nexi, and PayRetailers. Francesco Marotta, serving as the Non-Executive Legal Director, has over 12 years of expertise in banking, financial services law, compliance, and anti-money laundering, and he will be instrumental in guiding Wirex’s regulatory and legal strategies in Italy and the broader EEA region.
Commitment to Regulatory Clarity and Innovation
Pavel Matveev, Co-Founder of Wirex, stated, “Selecting Italy as our EEA crypto hub demonstrates our strong commitment to the European market and our confidence in its regulatory clarity and potential for innovation.” He emphasized that with the leadership of Alessandro and Francesco, Wirex is well-equipped to enhance its regional presence and continue developing one of the most trusted and compliant crypto platforms globally.
Focus on Customer Experience and Product Development
The Italian branch of Wirex will prioritize product innovation, customer experience, and regulatory engagement, positioning the company favorably in an evolving and regulated European crypto landscape. Alessandro Bruno-Bossio expressed his excitement about joining Wirex during this pivotal stage of European expansion, noting that Italy has the potential to emerge as a key center for digital assets. He highlighted the company’s commitment to improving customer experience, stressing the need for a user-centric approach in the crypto industry.
Recognition and Commitment to Responsible Innovation
Wirex’s global presence and commitment to innovation have earned it more than 20 industry accolades, including being named a finalist at the ICA Compliance Awards Europe 2025 for excellence in regulatory compliance. The company’s growth is driven by a decade of operational success and a steadfast dedication to responsible innovation within the financial services sector.
About Wirex
Wirex is a notable digital payments platform based in the UK, boasting over 6 million customers across 130 countries. It offers secure accounts that facilitate easy storage, purchasing, and exchange of multiple currencies. As a principal member of Visa and Mastercard, Wirex transcends traditional financial services, embracing the evolving landscape of Web3 to provide mainstream access to digital finance and wealth management. With a total transaction volume exceeding $20 billion, Wirex aims to support the transition to a cashless society by enabling seamless transactions in various currencies worldwide.
